What makes Lutter Marketing unique? Listening to your needs and questions. Collaboration. Excellent question design. Flexibility to make changes. Insight. Learning what customers perceive. Forward thinking. Action-oriented recommendations.
With eighteen years of market research experience, Lutter Marketing knows how to ask the questions to get you the answers you need.
Lutter Marketing works with a wonderful team of research associates, focus group facility coordinators, recruiters and transcriptionists. We also collaborate with quantitative research firms to provide full market research needs.
Wendy Lutter, Lutter Marketing principal, started the firm in 1998 after being behind the one-way mirror on the client side at Children’s Hospitals and Qwest, managing all aspects of market research. She realized what she really liked doing was moderating and interviewing.
Wendy is a certified focus group moderator with training from RIVA Institute in Washington D.C. and has moderated over 600 focus groups, conducted hundreds of one-on-one interviews and managed countless research projects. She has taught seminars in qualitative market research design.
Wendy received her BA from Smith College and a MBA with Marketing Specialization from the University of Denver. At The University of Denver, she received the Daniels’ Award of Excellence as the Most Outstanding Graduate. Wendy serves as a Vice-Chair on the Fraser Board of Directors.